focus group

noun

: a small group of people whose response to something (such as a new product or a politician's image) is studied to determine the response that can be expected from a larger population

Examples of focus group in a Sentence

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Generally, researchers using this method collect data through interviews, focus groups, or by observing people in their natural settings. Kyle J. Russell, USA TODAY, 17 Dec. 2024 This includes regular market research and focus groups, as well as in-depth analysis of our online customer reviews and social media engagement. Jeff Fromm, Forbes, 10 Dec. 2024 Afterward, Ikea hosted three additional focus group sessions based on walkthroughs of the model. Madalyn Mendoza, Axios, 5 Dec. 2024 Data is gathered from different sources such as surveys, focus groups, customer transactions and more. Jose Giammattei, Forbes, 5 Dec. 2024 See all Example Sentences for focus group 

Word History

First Known Use

1965, in the meaning defined above

Time Traveler
The first known use of focus group was in 1965

Dictionary Entries Near focus group

Cite this Entry

“Focus group.” Merriam-Webster.com Dictionary, Merriam-Webster, https://www.merriam-webster.com/dictionary/focus%20group. Accessed 8 Jan. 2025.

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