focus group

noun

: a small group of people whose response to something (such as a new product or a politician's image) is studied to determine the response that can be expected from a larger population

Examples of focus group in a Sentence

Recent Examples on the Web
Examples are automatically compiled from online sources to show current usage. Read More Opinions expressed in the examples do not represent those of Merriam-Webster or its editors. Send us feedback.
The company gathers million of points of direct customer feedback every year through insight labs, the store base, online and focus groups. David Moin, WWD, 29 Oct. 2024 Obtaining feedback from employees through various mechanisms such as surveys, focus groups and facilitating courageous conversations is the catalyst to culture transformation. Expert Panel®, Forbes, 23 Oct. 2024 Accordingly, the Harris campaign has been preparing a package of policy initiatives that relate to the issues—entrepreneurship, homeownership—that consistently emerge in focus groups with Black male voters. Jelani Cobb, The New Yorker, 13 Oct. 2024 Zoom in: The Harris campaign found that focus groups with undecided battleground voters during this week's vice presidential debate rated the biggest moment of the first 15 minutes was Minnesota Gov. Tim Walz talking about Trump's fickleness versus Harris' steady leadership. Rebecca Falconer, Axios, 3 Oct. 2024 See all Example Sentences for focus group 

Word History

First Known Use

1965, in the meaning defined above

Time Traveler
The first known use of focus group was in 1965

Dictionary Entries Near focus group

Cite this Entry

“Focus group.” Merriam-Webster.com Dictionary, Merriam-Webster, https://www.merriam-webster.com/dictionary/focus%20group. Accessed 29 Nov. 2024.

More from Merriam-Webster on focus group

Last Updated: - Updated example sentences
Love words? Need even more definitions?

Subscribe to America's largest dictionary and get thousands more definitions and advanced search—ad free!